How to trigger a GA4 purchase dataLayer event on Shopify
21 Mar, 2022

How to trigger a GA4 purchase dataLayer event on Shopify

A working code for you to copy and add to your Shopify so you can easily track orders through GTM & GA4

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How to forward events to another dataLayer
07 Mar, 2022

How to forward events to another dataLayer

Your devs implemented lots of Matomo events but now you’ve migrated to GTM & dataLayer. Here’s how to forward those events.

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The gtm.start dataLayer variable in Google Tag Manager
26 Oct, 2021

The gtm.start dataLayer variable in Google Tag Manager

The gtm.start variable is a part of the GTM container snippet. Here’s how to use it.

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POST requests with fetch() in a GTM Custom Template
04 Oct, 2021

POST requests with fetch() in a GTM Custom Template

GTM doesn’t support access to fetch from Custom Templates, but here’s a simple workaround.

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What is a referral on Google Analytics?
24 Sep, 2021

What is a referral on Google Analytics?

What they are, how they work how you can use them to your advantage

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How GA4's conversion tracking works behind the scenes
16 Aug, 2021

How GA4’s conversion tracking works behind the scenes

Unlike in Universal Analytics, GA4’s conversion tracking works through the frontend! These are the implications.

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About the gtm.uniqueEventId dataLayer variable
02 Jul, 2021

About the gtm.uniqueEventId dataLayer variable

Something you’ll probably never need, but here’s how gtm.uniqueEventId works.

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How to track Custom Events with Google Tag Manager and GA4
27 Jun, 2021

How to track Custom Events with Google Tag Manager and GA4

Standard events are cool, but what really matters is unique to your business. Here‘s how you can track that.

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The "JavaScript Variable" type in Google Tag Manager
25 Jun, 2021

The “JavaScript Variable” type in Google Tag Manager

The easiest way to access global JavaScript variables in GTM.

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Custom JavaScript Variables in Google Tag Manager
08 Jun, 2021

Custom JavaScript Variables in Google Tag Manager

What they are, how they work how you can use them to your advantage

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The gtm.historyChange-v2 dataLayer event
25 May, 2021

The gtm.historyChange-v2 dataLayer event

Where it’s coming from, what it does, how you can turn it on and off.

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How to fix self-referrals in Google Analytics 4
22 Feb, 2021

How to fix self-referrals in Google Analytics 4

In Google Analytics 4’s campaign tracking self-referrals can hide where your traffic is really from. Find out how to get rid of it.

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Broken Preview Mode in GTM Server Side containers
23 Sep, 2020

Broken Preview Mode in GTM Server Side containers

Are you trying to use Preview Mode in your Google Tag Manager Server Side container? Check for this if it doesn’t work.

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Why organic Google Analytics & Search Console data doesn't match up
24 Jul, 2020

Why organic Google Analytics & Search Console data doesn’t match up

Confused about different data in tools that appear to measure the same thing? Why GA and GSC are fundamentally different.

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How to track JavaScript errors with Google Tag Manager and Sentry
22 Jul, 2020

How to track JavaScript errors with Google Tag Manager and Sentry

Google Analytics is NOT the right place to keep track of your JS errors. Read here how to use Sentry instead.

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How to track ezoic Ads impressions with Google Tag Manager
21 Jul, 2020

How to track ezoic Ads impressions with Google Tag Manager

ezoic Ads are so dynamic, you don’t know for sure what they show to your users. Here’s how you can find out.

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How to track Dark Mode usage with Google Tag Manager
13 Jul, 2020

How to track Dark Mode usage with Google Tag Manager

Find out how many of your users merely adopted the dark. Should you build CSS to make sure your site is not blinding anyone?

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How to measure Core Web Vitals metrics with GA & GTM
24 May, 2020

How to measure Core Web Vitals metrics with GA & GTM

Web Vitals are the new speed metrics on the block. Read here how you can measure them right in your Analytics

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